10 Proven ways to drive more website traffic
Updated: Jan 2, 2019
More traffic to their site. There are many ways you can increase traffic on your website, and in today’s post, we’re going to look at 10 of them, including several ways to boost site traffic for FREE.
SEO (Search engine optimization), is the practice of increasing the quality and quantity of traffic to your website. By optimizing your website and content in the way that it ranks better in search engines.
There’s a lot to learn if you’re going to rank well enough to produce traffic from Google, so be prepared to invest time into training yourself and learning good SEO habits. Even after you learn the basics, consistent effort is necessary in order to improve and maintain your rankings.
With at least 200 ranking factors that can impact your position in search results, and regular updates that change how those factors interplay, learning SEO looks daunting.
You don’t have to know everything.
SEO (Search engine optimization), is the practice of increasing the quality and quantity of traffic to your website.
2: WRITE GUEST POSTS
Guest posting means that you write blog posts on someone else’s website.
Find blogs that are very closely related to your niche, because the key to making this work is finding guest blogging opportunities with brands who share a similar audience.
If you’re going to write guest posts, remember that you’re building a business relationship with the person or company that runs the blog on which you’re being published. They want great content that appeals to their readers, and you want to expose your name and brand to a wider audience.
That means that this should be a win-win situation.
A one sided and self serving focus on your part will prevent you from finding more guest posting opportunities, and it probably won’t actually drive much traffic to your site. Readers know when you’re only looking out for yourself.
3: GIVE AN INTERVIEW
Like guest posting, being interviewed is a chance to gain exposure and prove your expertise to a wider audience.
Giving an interview has the added benefit of third party credibility – the fact that someone finds you interesting and/or authoritative enough to justify an interview conveys an instant sense of credibility and importance.
The downside of interviews is that you don’t have control over the content.
Someone else decides that you’re a good source. Someone else writes the article. Someone else makes their commentary to their audience, and someone else distributes that piece of content on their own channels.
Be sure to record every interview just in case.
To find opportunities to contribute as a news source, you can use Help a Reporter Out (HARO) to register as a source.
4: FIND LOCAL SPEAKING ENGAGEMENTS
Sometimes, the best thing you can do to drive traffic to your website is to get out from behind your computer and go out into the world.
Speaking at relevant events such as chamber of commerce meetings, Meetups, networking lunches, and workshops helps you meet new people. Plus, since you’re the guy with the microphone, you get a chance to prove your expertise and you look like the smartest person in the room.
If you’re like most people and get nervous when speaking in front of a crowd, leading workshops is a great place to start.
Don’t let those nerves stop you, though!
Out of the many things on this list, regular public speaking is one of the fastest ways to start gaining traction and traffic for your brand.
6: SNAPCHAT AND/OR INSTAGRAM TAKEOVERS
Instagram Stories and Snapchat are social media platforms with similar formats. Images and videos are shared to followers, then they disappear completely in 24 hours.
For younger audiences, takeovers can be an effective way to gain more followers.
Here’s how a takeover works:
For a specified period of time, usually for a day or a weekend, another influential person logs into your Snapchat or Instagram account and creates content.
It’s easier to understand with an example:
Imagine you own a health food business, and a popular nutritionist with an online following takes over your Instagram Stories account for a day while they’re going on a hike. They might post a quick video while making breakfast, a picture of the stuff they packed for the hike, and little updates along the trail.
These work almost the same way that guest posting works for blogs. They bring theiraudience to your account, and your audience learns about them. It’s a win-win.
8: USE YOUR YOUTUBE CHANNEL
Video content is a little more difficult to produce than written content and still images, and when it’s done right, it pays off.
Creating regular video content and building up your YouTube channel is an excellent way to market your brand and attract new visitors. Since it’s more difficult than posting on your own blog or tweeting, it’s also slightly less noisy than the more common free methods of traffic growth.
Make sure your videos are well lit, have good sound, and are reasonably high quality. Those few details will make you stand out and greatly increase your odds of success.
9: START PODCASTING
A podcast can be video-based, or it can be audio only. Generally, podcasts are digital audio files that can be downloaded to your devices, and they’re usually done in a series with regular episodes.
Podcasts attract new followers by getting in front of people who might not regularly use the more popular channels such as social media.
When podcasting was first becoming a thing, it was young people who made it popular. Today, the listenership is much older, and the largest group listening to podcasting is actually adults 25 to 54 years old.
If you’re going to start a podcast, get a decent microphone and some basic sound editing software. You shouldn’t have to spend a lot to get started right.
18: GET OUT THERE AND NETWORK
Like live speaking and workshops, there’s immense power in the face-to-face quality of networking.
Dismissing an ad or a social media post is easy. Dismissing an actual human standing in front of you is far more difficult.
You’ll probably notice that lots of people ask for your website address or card. Remember that most of those people are trying to be polite, though. When someone is truly interested in your brand, they’ll show much more engagement.
19: ACCEPT GUEST POSTS
Earlier, we talked about writing guest posts as a strategy to generate more traffic. Now, let’s consider inviting guests to post on your site.
When you include guest posts on your site, you get content without the work of writing it, and the author brings some of their audience to your page.
Be sure to select writers who have built audiences similar to yours, and it’s wise to retain editorial control. Always read over posts before they go live to ensure they’re appropriate for your brand.
You don’t necessarily have to pay for the content, but paid contributors are an option, as well.
20: DO A FEATURED SERIES
Have you ever been featured in a newspaper, and then your mom bought 35 copies for all of her friends and family? That’s similar to what happens when you feature other people and businesses on your blog.
You don’t need to do an interview or ask for a guest post to feature someone on your blog.
Write a series of posts about people, companies, or organizations that are interesting for your audience, then let those people know you wrote about them.
Not everyone is going to share the post, but some of them will blast your content to their entire audience. You’re giving them an added boost with your third party credibility, so they’ll give you traffic.
22: HOST GIVEAWAYS
Free stuff is a powerful motivator, isn’t it?
When you do giveaways on your website or social media channel, you don’t actually have to give away your stuff. You can contact other brands in your niche and offer to promote them by doing a giveaway of their products, and companies will often donate products or services for free.
There are lots of giveaway tools, including the premium KingSumo, to help you host giveaways with ease…but you don’t technically need a tool to do a giveaway. You can track participants more easily if you use comments or some other visible criteria as the method of entry.
Giveaways often have some kind of sharing requirement to help broaden your reach, and by giving away targeted freebies, you can get in front of engaged people.
24: USE YOUR EMAIL LIST
You’ve been working on building up your email list, haven’t you?
Don’t let that list go to waste. Those are people who have already told you they’re interested in learning more about your brand, so reach out.
Using your email list doesn’t necessarily mean sending junk mail. You can send your latest blog posts, a roundup of great stuff you found on the web, or other valuable content like a monthly video message that helps them solve common problems.
Marketing to your email list is ideal, but if your marketing chops aren’t there yet, just use your email list to stay in touch in the meantime. Treat it like a special, private blog.
BONUS (paid) : INFLUENCER OUTREACH
Networking with other bloggers and content creators is often free. Getting an influencer to endorse your brand is going to cost you.
Here’s the thing about influencers:
There are a lot of people calling themselves “influencers” on social media because they have lots of “followers,” but do just a little bit of digging and you’ll realize that they bought a package of likes and most of their followers are robots. Paying those people to talk about your product is a waste of time and money.
Influencer marketing works really well when you meet these criteria:
The influencer has a large, engaged audience that trusts themYour brand and the influencer’s audience are a close matchThe cost of exposure is low enough that you can reasonably generate a return